PALM BEACH GARDENS, Fla. — Callaway Golf will showcase the company’s latest equipment, apparel, GPS devices, footwear and golf accessory lines during its 28th consecutive year of participation in the annual PGA Merchandise Show. Callaway Golf, a PGA of America Platinum Sponsor, will return to the global industry’s 58th annual gathering to provide some 40,000 attending PGA Professionals, retailers and industry leaders with an exclusive product preview, demonstration and merchandising strategies at the Outdoor Demo Day, Indoor Demo Days and within multiple locations on the Show floor.
“The 2011 PGA Merchandise Show marks 20 years since the introduction of the original Big Bertha Driver, which changed the industry forever and kicked off the era of modern golf club design,” said Joe Urzetta, Sr. Vice President, U.S. Sales, Callaway Golf. “At January’s show we plan to honor this special anniversary with the introduction of the most innovative and bold lineup of equipment in our history.”
During Outdoor Demo Day, scheduled for Wed., Jan. 26, 2011, at Orange County National Golf Center & Lodge in Orlando, Callaway Golf will showcase its expansive 2011 product line, offering PGA Professionals and retailers an opportunity to experience Callaway’s latest technological advances in club design.
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